Practical Strategies

Strategic thinking supported by practical planning is the foundation of what we do. Our process always begins with an in-depth discovery session to better understand your unique challenges and opportunities. The result is a strategy that maps to your objectives, and seamlessly integrates into your other online and offline marketing efforts.

Along with this “big picture thinking” you also receive a practical, implementation-oriented plan. From campaign management processes, to program maps and work flows, we hone in on the specific steps you need to take to reduce production costs and maximize success.

Problems we can help you solve:

• How do we track results in a meaningful way?
• Our conversion rate is low, how can we raise it?
• How do we automate our programs to create more compelling, timely messaging and reduce production costs?
• What email vendor should we use? And how do I find the time to find out?
• We’re having trouble getting stakeholders to agree on our marketing strategy – what can we do?
• I don’t know if our email campaigns are making it through to the inbox. How do we improve deliverability?
• Are we CAN-SPAM compliant?
• We’re having trouble getting the budget we need to run our program efficiently. How do we justify our efforts?
• How do I deal with the “dead weight” on my list?
• How do we shift our strategy to be more customer-focused?

Ask us anything! We’ve seen it all and can offer the passion and focus that often breathes new life into email marketing initiatives.

Please contact us for more information on how Shaw Strategic Services can help you find the shortest distance between your email program and success.